CLIENT /
LOT AREA /
BUILT-UP AREA /
 

Located on Tahlia Street—Jeddah’s primary commercial corridor—this project was conceived as one of the early retail centers shaping the district’s urban identity. The design responds to a context dominated by vehicular movement, focusing on visibility, attraction, and engagement at the scale of the city.

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The building is conceived as a large urban display, operating as a storefront that communicates directly with passing traffic. Its massing and façade strategy are designed to capture attention while maintaining clarity and accessibility for users approaching from multiple directions.

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Architecturally, the slabs of the ground and mezzanine levels are set back from the outer skin, allowing natural light to penetrate deep into the building, including the basement level, which remains visually and spatially connected to the upper floors. By night, the structure transforms into a luminous volume, acting as a light box that radiates outward and enhances its presence along the street. While the façade is predominantly composed of double-glazed panels, a series of triple-height arches clad in Jordanian stone anchor the composition, introducing a sense of solidity and marking the main entrances to the retail spaces.

 
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